Sales Specialist

Territory Manager

Sales Specialist – <h1>Orthopaedic Trauma</h1>

The orthopaedic trauma sector is a vibrant and fast-moving area of medical sales.  Trauma fixation devices play a hugely important role in treating traumatic orthopaedic injuries that have typically been suffered as a result of a traffic accident or sporting injury.

The devices may include fixation cages used external to the effected limb, or a range of nails, screws and plates that are surgically inserted into the patient and used to treat injury such as severely broken bones and/or torn muscles and ligaments, which if left untreated will likely result in deformity and in some severe cases, even death.

<h2>Sales Specialist</h2> <h2>Territory Manager</h2>

The trauma world is an unpredictable one for the specialist medical representative who may need to answer a call from a hospital to attend an urgent case at short notice.  There is an element of being on-call; should there be a major incident in the area the Territory Manager covers, then he or she will almost certainly be asked to help support cases in Theatre.  This means the Territory Manager will cover both elective and non-elective procedures.

It is during surgical procedure that the Trauma sales rep will sell their products.  Similar to the orthopaedic implant role, products are sold by someone who has essentially become integrated into the surgical team, and this is frequently a source of great job satisfaction for those that do this demanding job.

The global market for trauma products is still growing with some respected industry sources (such as market intelligence and consultancy firm, ‘Future Insights’) predicting an annual year on year expansion of 6.8% up to 2028.  The drivers for such a high rate of growth include an increasing prevalence of traffic accidents, sporting injury and the advances made in 3D imaging and image guided surgery.  Companies looking to exploit this growth potential include Stryker, Depuy/Johnson&Johnson, Smith & Nephew, Arthrex, ZimmerBiomet, B.Braun Medical, Wright Medical Group and Orthofix.