Sales Specialist – <h2>Ophthalmic Surgery</h2>
We have recently seen a boom in the surgical ophthalmic equipment and device sector. As new technologies advance the treatment of ocular damage and disease, ophthalmic companies such as BVI Medical, Carl Zeiss Meditec, Bausch & Lomb and Alcon have grown as new products are launched.
Generally speaking, the surgical ophthalmic market (cf. the diagnostic sector) can be split into four: cataract surgery devices, devices used for vitreoretinal (VR) surgery, those utilized for glaucoma procedure, and refractive surgery devices.
<h1>Sales Specialist</h1> <h1>Territory Manager</h1>
The role of the surgical ophthalmic Sales Specialist is one that is challenging, hard work, and very rewarding. The requirement to support surgical cases is a significant part of the role, and therefore the sales rep. must be confident in his or her ability to instruct a specialist Surgeon in the correct use of their product portfolio in a very clear and concise way. They must too be able to work within a clinical Theatre team consisting of the Surgeon, Scrub Nurses, ODPs and Anaesthetists, integrating themselves smoothly into that highly pressured environment.
Once the technical and clinical benefits of the product range has been demonstrated in the clinical setting and a persuasive case been presented as to why the Sales Specialists products should be the clinician’s products of choice, then the ability to work with Hospital Procurement to negotiate terms of supply is essential.
When recruiting, surgical ophthalmic companies will often look for candidates who have previously demonstrated their ability to work and sell successfully in the surgical environment. However, many will consider non-Theatre medical sales specialists who can convince of their desire to work in that clinical setting and have proven their sales ability by consistently achieving and over-exceeding target. The role suits people who are focused and driven to succeed – the surgical ophthalmic sector is a competitive one in which to thrive. For those that are, then seeing the benefits that their products have to their patients is a hugely rewarding and a source of great job satisfaction.