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Florence, a London-based startup which has produced a staffing app for the health and social care sectors, has confirmed that it has raised £28.5 million in funding to further the development of its platform.

Florence’s app enables health and social care providers to find temporary staff for shifts, providing access to fully vetted workers, training for current staff and management software. The app enables nurses, workers and support workers to find shifts, whilst also providing Continuing Professional Development (CPD) accreditation.

The new financing, raised through a Series B funding round, will be used by Florence to offer new services through the app beyond elderly care. The funding will also enable the company to grow the offering of its platform, both in the UK and internationally.

Florence co-founder Dr Charles Armitage commented: “We believe everyone should have the care and dignity they deserve. We see this funding as an investment in solving the issues our broken system faces on a daily basis, which disproportionately impact the most vulnerable people in our society.”

Co-founded by Dr Armitage and Dan Blake in 2017, Florence has grown to work with approximately 90,000 workers and more than 2,000 organisations. To date, it has raised £35.5 million in total funding.

The latest funding round was led by Axa Venture Partners and Roo Capital, alongside existing investors SEEK Investments.

Axa Venture Partners General Partner Imran Akram said: “There is a global shortage of healthcare workers, and staff management is very outdated compared to other industries. Florence is tackling these issues head-on, and we are really impressed with what the team have done to date.”

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