Applications Specialist – <h1>Ultrasound</h1>
An ultrasound scan – sometimes known as a sonogram – creates images of a part of the inside of a patient’s body via the use of high-frequency sound waves. Most commonly, this procedure is used to monitor an unborn baby, diagnose a medical condition, or is used as guidance by a Surgeon during certain surgical procedures.
The ultrasound device or probe is used to emit the high-frequency soundwaves which bounce off different parts of the body, creating echoes which are turned into a moving image displayed on a connected monitor.
Ultrasound scans are generally operated by a Radiographer or Sonographer within a hospital’s radiology department, but some ‘mobile’ scanners are used within a Community setting such as a GP or Physiotherapy practice.
High value ultrasound machines are sold into hospital Trusts by Territory Managers but following the sale it is often necessary for the clinicians using the equipment to be fully trained on it’s operation and receive instruction to ensure they are using ‘Best Practice’ at all times when dealing with patients. For this the company will employ an Applications Specialist whose job it is to provide the required training, to conduct equipment demonstrations, be on hand to answer support queries and ensure that the equipment is being utilized properly and efficiently.
There is also often a commercial angle to this role. It may be that in the course of discussions with and training of clinicians that valuable insight is provided that can lead to future sales opportunities. In these circumstances, the Applications Specialist will need to be able t recognize the information for what it is and to liaise with the relevant salespeople to ensure that those sales opportunities are exploited.
A clinical background as a Radiographer or Sonographer is almost always needed for a role as an Applications Specialist in Ultrasound. The role suits those who have worked as such but who would like to work in a commercial environment. Good communication skills are essential so that training is delivered clearly and in a way that is easy to understand, and a level of commercial acumen is usually sought too so that further sales opportunities may be identified.